Senior Product Designer | B2B SaaS & AI Platforms

work portfolio

Experience

Senior Product Designer | Teikametrics

Boston, MA – November 2023 thru December 2025

• Served as one of 4 designers supporting a B2B SaaS platform used by 3,000+ clients, delivering high-impact, data-heavy user experiences at scale.
• Led end-to-end design of AI-driven analytics and product value workfl ows, increasing feature adoption by 30% and reducing customer churn.
• Designed and launched Marketing Insights, contributing to expansion of paid offerings and new revenue opportunities.
• Translated complex sales and advertising datasets into clear, actionable user interfaces used by enterprise and mid-market sellers.
• Partnered closely with Product Management and Engineering to accelerate feature delivery and reduce rework through earlier cross-functional alignment.
• Standardized interaction patterns and components across the platform, improving UX consistency and speeding up future feature development.
• Evaluated platform-wide design impact of new features, proactively identifying gaps and reducing fragmentation in the user experience.
• Influenced product strategy through research insights, usability testing, and data-driven design decisions.

Senior Product Designer | OneDay

Dallas, Texas – November 2021 thru November 2023

• Design user flows that enhance the user experience
• Build out the Design System for the brand including interactive components in Figma
• Developer handoff organization and setup in Zeplin
• Involved user interviews to better understand user relationship to product and testing how users react to new features and flow

UX/UI Designer | Michaels Inc

Dallas, Texas – February 2021 thru November 2021

• Help create new design patterns for the design brand’s new finished goods marketplace
• Work under a tight deadlines alongside developers and product managers to design the product listing pages for the new Michaels website along with product search pages and the entire checkout flow
• Created completely new designs and flows for their new finished goods marketplace including the create a listing flow and class page
• Helped design new brand guidelines for the brand and various sub-brands
• Created illustrations for the site and apps to help create a more friendly, personal brand experience for the users

Front-End Developer & Designer | Black Box Intelligence

Dallas, Texas – August 2016 thru March 2020

• Create new branding for company including logo palette, and design styles
• Create maintain, and update mobile-friendly, search optimized websites
• UX design for new product platforms to shorten development time
• Ecommerce strategy and setup
• Develop PHP templates for recurring site content to easily input data and create pages to display content
• Create and design Black Box Intelligence presentation materials for events and meetings
• Collaborate with IT and development team on design of new products
• Design and update company’s collateral
• Contribute to, improve and maintain Black Box Intelligence’s SEO practices
• Manage event run of show presentations and design during the Global Best Practices Conference

Graphic Designer/Wordpress Developer | Bold Digital Marketing

Farmers Branch, Texas – July 2015 thru August 2016

• Work in branding identity and logo design, web design and development, layout and print design, photo-editing, computer illustration, and search engine optimization
• Communicate with clients on a regular basis
• Management of an intern

Graphic Design Volunteer | Chase Oaks Church

Plano, Texas – January 2013 thru 2018

• Work with senior graphic designer to assist in overflow projects, ie branding and poster design

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